MY ENERGY KIT
DIRECT MAIL PROGRAM
The My Energy Kit program was designed on behalf of Canadian Niagara Power Inc., Algoma Power Inc. and Eastern Ontario Power. The objective of this program was to offer Residential Customers with the opportunity to build their own custom Energy-Saving Kit online, comprised of up to $500 in FREE energy-saving measures.
The program was so successful, Algoma Power reached it's target in 6 days, with Canadian Niagara Power and Eastern Ontario Power reaching theirs in 28 days. Installation rates were also higher than expected, resulting in a total Energy Savings of 500,000 kWh in under one month.