Clothesline Program Helps Customers Save Energy

In the early 1900’s, using a clothesline to dry clothes was common practice. Fast forward to present day, and the majority of homeowners now use an electric clothes dryer, consuming a significant amount of energy per load. To help customers save energy and money, the Greenbrain team worked with Canadian Niagara Power to develop a marketing campaign for the new Instant Savings Clothesline promotion. The goal was to distribute free indoor/outdoor retractable clotheslines to eligible residential customers, and essentially decrease energy consumption all year long. One of the primary benefits of using a clothesline is that it requires zero energy, helping the average household save approximate

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